Marketing practices in the education sector have changed substantially with the growth of digital communication. Colleges traditionally use newspapers, brochures, banners, hoardings, educational fairs and personal communication, while digital marketing uses institutional websites, social media, search engines, online advertising, email and video content. This study comparatively examines traditional and digital marketing in the education sector with reference to Nagpur City colleges. The study adopts a quantitative, descriptive and comparative research design. Primary data are proposed to be collected through a structured questionnaire using a five-point Likert scale from students/prospective students associated with selected colleges in Nagpur City. The study examines reach, awareness, accessibility, engagement, information availability, credibility and influence on college-selection decisions. Descriptive statistics, reliability analysis and an appropriate comparative inferential test are proposed for analysis. The tables and figures in this manuscript are formatted for journal presentation; numerical placeholders must be replaced with actual questionnaire results before empirical submission.

Mr. Pratik Arun Bansod, Ms. Rutuja Bhandarwar, Mr. PremRaj Nighot, Ms. Vaishnavi Ramesh Burrewar, Ms. Divyani Sanjay Chopde, Dr Kalyani Bante, "A Comparative Study of Traditional and Digital Marketing in the Education Sector (With Reference to Nagpur City Colleges)" International Journal of Advance Research in Science, Management, Engineering and Technology, V1(4): Page(14-17) September - October 2026. ISSN: 3139-1141. www.ijarsmet.com. Published by Scientific and Academic Research Publishing.